A company website in Persian and English

For a company that serves customers in Iran and abroad, a website in both Persian and English is no longer a luxury. It is how you introduce yourself to local clients in their own language and to international partners in the language they expect to find. The good news is that building and running a bilingual company website is one of the simplest projects a modern content management system can handle, provided it is designed well from the start. This article explains why a two-language site is worth having, what makes it work properly, and how content entry can be kept as simple as possible.

Why a bilingual company website pays off

You speak to people in their own language

Visitors trust what they can read comfortably. A Persian-speaking customer who lands on an English-only page may leave without trying, and a foreign partner who finds only Persian text cannot judge your company at all. Offering both languages removes the barrier before it appears.

A more professional first impression

A company that presents itself carefully in two languages signals that it is organised and serious about its market. For service providers, manufacturers, exporters and agencies, this often matters when a visitor is deciding whether to get in touch.

Wider reach in search engines

People search in their own language. With a Persian version and an English version, each with its own title, description and keywords, your company can appear for both audiences. A well-built multilingual site gives every language its own address and tells search engines how the versions relate to each other, so that the right version is shown to the right person.

Easier international business

Quotes, catalogues, company profiles and contact pages in English make it much easier to work with overseas clients, suppliers and investors, while the Persian version serves your local market without compromise.

One brand, one message

When both versions come from the same website and the same admin panel, your products, services and tone stay consistent. This is far better than keeping two separate sites that slowly drift apart.

What a good bilingual site needs

• Proper right-to-left support. Persian reads from right to left and English from left to right. Layout, menus, alignment, numbers and mixed text must all behave correctly in both directions, not just have the text translated.
• Fonts that suit each language. A typeface that looks elegant in English may not support Persian letters at all. Choose fonts that work well for both scripts and keep them readable on phones.
• A clear language switcher. Visitors should be able to change language in one tap, from any page, and land on the same page in the other language, not back on the home page.
• Separate addresses for each language, so that each version can be indexed, shared and bookmarked on its own.
• Language-specific SEO fields. Title, description and keywords should be written for each language, not copied.
• Local formats. Dates, numbers, phone formats and addresses should follow the habits of each audience.
• Real translations, not just literal ones. Marketing text works best when it is written or adapted by someone who knows both languages and your business.

Keeping content entry as simple as possible

A website only stays useful if people actually keep it up to date. That depends on how easy it is to add and edit content in more than one language. A well-designed admin panel should make this almost effortless.

One item, several languages

Instead of creating a separate page for every language, you open one page, one product or one post and fill in the Persian and English fields side by side. Shared things, such as images, categories or the publishing date, are entered only once. This keeps the two versions linked and prevents the common problem of one language being updated while the other is forgotten.

Simple forms for every content type

Each kind of content, such as a page, a post, a product or a service, should come with a clear form: title, summary, body text, SEO fields and an image. Nothing more than what is needed. The simpler the form, the more likely your team is to use it.

Editors who can write without a developer

Writing and formatting text should feel like using a word processor. Headings, lists, links and images should be available as buttons, so that your marketing or sales staff can publish an article or update a service description on their own.

Easy to see what is missing

It helps greatly when the panel makes it obvious which items are translated and which are not, so nothing goes live in one language with a blank in the other.

Fixed texts: change a word without publishing again

Besides articles and pages, every website has small pieces of fixed text: menu items, button labels, form placeholders, footer lines, error messages and short headings such as "Contact us", "Our services" or "Read more". In many projects, these words are written directly into the source code. Changing a single word then means asking a developer, rebuilding the site and publishing a new version, and doing it again for every language.

With our CMS, Dotnetable, there is a better way. These words and sentences can be defined in the admin panel, with a translation for each language. When a visitor first opens the site, the front end fetches these texts and displays them in the chosen language. So when the administrator wants to change a text in any language, they simply edit it in the panel and save. There is no need to create a new release or publish the website again.

The practical benefits are easy to see:

• Instant corrections. A typo or an unclear sentence can be fixed in minutes by someone from your own team.
• Fewer developer requests. Developers can focus on real features instead of changing words.
• Consistency across languages. All texts live in one place, so it is simple to review the Persian and English versions together.
• Adding a language is easier. A new language means adding a new set of translations in the panel, not hunting for text across the code.
• Safer changes. Editing a label in the panel does not touch the application code, so there is no risk of breaking something unrelated.

Pages a typical company website includes

• A home page that explains in a few lines who you are and what you do.
• An about page with your story, values and team.
• Pages for your services or products, with clear descriptions and images.
• Examples of your work, case studies or client logos.
• A blog or news section to share expertise and updates.
• A contact page with a form, phone number, email, address and map.

Each of these should exist in both languages, with the same structure, so that visitors can move between them without losing their place.

Common mistakes to avoid

• Translating with a machine and publishing without review. Awkward wording damages trust more than having no translation.
• Leaving one language half finished. A page that opens with half its content missing looks careless. It is better to publish fewer pages in both languages.
• Ignoring the right-to-left layout. Simply swapping text inside an English layout leads to misaligned icons, broken menus and confusing punctuation.
• Using images with embedded text. Text inside an image cannot be translated. Keep text separate from pictures whenever possible.
• Hard-coding fixed texts. Every small word buried in code becomes a future developer request.
• Forgetting the SEO of the second language. Each version needs its own title and description.
• No owner for translations. Decide who is responsible for keeping both versions up to date.

A simple plan for launching

• Decide which language is the main one and which is the second. For a company focused on the local market that may be Persian, for an exporter it may be English.
• List the pages and sections you need, and write the content for the main language first.
• Have the second language written or carefully adapted by a person, then reviewed by someone from your team.
• Define the fixed texts, such as menus and buttons, in the admin panel for both languages.
• Fill in the SEO fields for every page in both languages.
• Test the site on phones and desktops, in both directions, and ask a few people to try the language switcher.
• Agree on who updates what, and how often, so the site does not go stale.

Final thoughts

A company website in Persian and English is one of the most valuable and least complicated investments you can make in your online presence. When the platform is designed for multiple languages from the beginning, adding a page costs little effort, editing a word takes seconds, and both audiences get an experience that feels written for them. If you would like a bilingual website for your company, built on our open-source CMS Dotnetable, you can contact us through ayrinsoft.com. You can also read about the CMS itself on GitHub at github.com/Ayrinsoft/Dotnetable.